Started from a few years ago, UV printing for sales promotion of products to play an increasingly important role. During this period, the application of UV printing technology sales increased by almost twice those of traditional offset printing market to catch up with competitors. According to equipment manufacturers in Europe are expected to: UV model will reach an annual growth rate of 70%, UV-curing devices will reach an annual growth rate of 10%, UV ink and varnished for the fastest growing, will reach 14%. The world demand for UV printing are rising, while the U.S. market is in the development of the air waves.

In the United States, the packaging printing industry has given birth to many stories of successful enterprises. The last century 90's at the end, UV offset printing technology in the field are widely used, it will be used for special UV coating process on the substrates in order to achieve breakthroughs in the design of the traditional model. Other types of products quickly in the opposite direction of its imitation, such as labels, the use of UV inks, the significant sales growth. Printing continuously tap the potential of technological innovation, to a large extent a result of their customers buying patterns have changed. "Today, many industries are trying to rely on the luxury brand and to establish their position in the market, out of low-cost products and the cycle of price wars." UV technical experts, Heidelberg sheet-American vice president of product marketing explained Road. UV print on shiny gloss and feel a special touch to verify when the word "good packaging is half sold."

Double-digit growth

"The world demand for UV printing are rising. The application of UV printing technology sales increased by almost twice as much. At present, sales of narrow web flexo presses in more than 90% of portable UV coating unit." Sea Fort is responsible for peripheral devices, said product manager. Heidelberg printing press in a variety of format has been mostly a UV models, this ratio will continue to grow beyond.

Hybrid process of polishing the trend will also benefit from this development. 90 from the mid-20th century onwards, Heidelberg has been installed in the U.S. market more than 40 applications a hybrid printing machine polishing process. The specificity of the U.S. market, especially the commercial printing business preferences, the decision of the mixed prospects for the development of coating technology. However, this trend does not extend to the global market. In principle, customers have the right to select their own ink system. In any case, when the enterprise has enough orders for UV printing, UV coating options to bring the printer unit is definitely a wise move.

Environmentally friendly

The past, it was felt that UV printing environment and detrimental to health, this concept has been popular in Europe a while, now that these concerns have evaporated. In the printing and paper industry with the German insurance and protection agencies in Heidelberg has developed a high degree of safety and environmental protection functions of packaging UV. Varnish on the ink and the development is also carried out with tension. Now no longer contain the UV ink solvent, eliminate the evaporation of harmful substances and environmental damage. "Today, the application of UV offset printing as safe as the traditional." said. "In fact, no longer need to spray on the production environment and staff is a good thing, printing supplies significantly reduced spending. More enterprises from the civic-mindedness pure and save money to find fun."

The rapid development of the market in the United States

"It's light and UV hybrid coating technology in the U.S. market's rapid application and to disseminate widely, in Heidelberg small R & D team." said. Drupa exhibition in 1995 after the display of Heidelberg in the Chicago center, equipped with a Subaru CDl02-6 + LYL offset press, and with other suppliers and users together to develop and explore the surface finishing line processing techniques, such as traditional offset printing inks, water-based coating on the application of UV light.

The results of this study hybrid inks (that is, the traditional offset printing ink were mixed about 25% of the UV ink) the development and use of the foundation. Since then, the city of Sacramento, California, Fang printing company with the production of ink and dry, respectively, the two devices together suppliers to study the process of UV ink and coating production process and the interaction between the effects of and have achieved major breakthrough. In a Heidelberg Speedmaster printing presses CDl02 to carry out a series of tests, the aircraft delivery in the neighboring part of the UV curing system configuration. Heidelberg aware of these experiments and found that the printing industry will have a profound impact on the future, so in 1997, Heidelberg will these new printing press technology and integration, and the first exhibition in the United States and demonstration .

Hall in Los Angeles, the Heidelberg structure display a special Subaru CDl02 six-color offset printing press, the plane carrying a glazing unit, two drying unit (infra-red drying and hot air drying) and a UV coating unit. UV lights have more than one connection point, it can be easily adjusted with high flexibility. This configuration can make the ink in the printing before the exposure to UV light to gloss, viscosity and other properties in the production can play full out.

In the next few years, Heidelberg has spared no effort to promote U.S. companies with UV coating technology, and kept it in a large-scale exhibition on the printing industry, in 1997, 2001 and 2002 show the printing , users will be able to feel the amazing speed the development of UV technology. In addition, Heidelberg is also with the well-known industry associations (such as the GATF and NAPL) to cooperate to ensure that the printing companies in the United States in the first time that the trend of technological development. In 2003, Heidelberg, U.S. companies produced a book entitled "Beyond the vision" of the album, and show in which a lot of light and the use of hybrid UV coating to create the effect of the CLS. The album is the printer printing company Williamson, who also won the U.S. printing industry "Ben-nie" award, because they created the "other people can never be realized that the printing effect."

Suitable for all customer groups

Today, the packaging industry by the opening of this special kind of printing process has been in the business, label printing and special areas such as widely used. Offset Printing Ink Varnish and continuously upgrade the quality, UV-curing system growing UV printing allows more favored by the market. Walk past paper are also difficult to rework or even satisfactory results, and now one can take high-quality paper. Today, a growing number of U.S. commercial printing company printed with UV a significant advantage to attract customers, this strategy is to guide them to success. On the other hand, market demand, not only by supply factors. Those customers, especially the designers, in the pursuit of the appearance of a naturalization products, they often prefer to use UV technology. "Xiao Road. For example, in the non-coating printing paper, ink on paper fibers penetrate before curing, so the whole show a high degree of saturation and precision to the effect of the details, whether it is gorgeous clear color or illustrations, are attracting people's attention. hybrid UV ink and ink on paper in non-coating applications frequently, and they left in the printing of a silky gloss, resulting in an all - the new texture. auto pictures, commercial paper and even the report of the manufacturer's product samples, are used to print or hybrid UV printing process. At the same time, in plastic film and metal foil on UV printing ink in the United States is also a kind of fashionable practices, increasing the proportion of orders.

Dry ink and the rapid development of devices

It is the largest U.S. ink manufacturer to statistics, every year the local market and Varnish UV ink consumption about 15% of all growth. This figure is almost traditional types of offset printing ink supplies market, an annual growth rate of 10 times. Hybrid inks were once regarded as a short-lived and now has been the city more and more respected field. There are many products such as the manufacture of pearl luster effect inks, metal inks and fluorescent inks are also the market was growing steadily.

UV curing device market development is also advanced by leaps and bounds. And some ancillary equipment market slump compared to the production of curing all the major device manufacturers, including Heidelberg, IST companies, user groups from a large number of orders received. This situation not only in the user when the acquisition of new equipment and more and more printing companies reflect the investment strategy emphasizes the trend, reflecting the future of business-to-capacity equipment and care considerations.

Does this mean that each of the printing enterprises should have their own UV printing? Expert advice is: Every enterprise should of UV light and mixed on the polishing process was required, and they will know how to create a certain degree of market opportunities. At the same time, UV coating process prior to investment, enterprises need a more in-depth understanding of the needs of customers to identify profitable investment for enterprises.

Today's print more dazzling than ever doomed. To the printing market enterprises and their production facilities to high demand, customers are those who favor the light and surface finishing of printed matter, and I look forward to stand out from the competition. Heidelberg Speedmaster CD74 is a remarkable feature of the middle-size offset press, it will enable easy printing on the face of a variety of special light and surface finishing process, even when a depression in the market, but also obviously for the enterprise to win competitive advantage.